Employee engagement: A job for HR?
Employee engagement is often seen as a responsibility of HR, and while they do play a crucial role, it frequently boils down to communication.
Why ‘just’ marketing?
I recently delivered a strategy to a client who asked; “Why do you promote yourself as just marketing? You should promote yourself as a business analyst/consultant as this is a plan for the whole business.” …
What is a Fractional Marketing Director?
We are essentially part-time Marketing Directors who integrate into your leadership team, taking complete ownership of your marketing strategy and overseeing your current team and/or agencies

