Amy Metcalfe Amy Metcalfe

Employee engagement: A job for HR?

Employee engagement is often seen as a responsibility of HR, and while they do play a crucial role, it frequently boils down to communication.

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Amy Metcalfe Amy Metcalfe

Why ‘just’ marketing?

I recently delivered a strategy to a client who asked; “Why do you promote yourself as just marketing? You should promote yourself as a business analyst/consultant as this is a plan for the whole business.” …

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Amy Metcalfe Amy Metcalfe

What is a Fractional Marketing Director?

We are essentially part-time Marketing Directors who integrate into your leadership team, taking complete ownership of your marketing strategy and overseeing your current team and/or agencies

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