Looking back I was doing elements of Marketing from an early age…

Redesigned your logo? Won an award? Moved office?

Nobody cares.

Lets face it, Marketing can be a minefield. SEO, GA4, PPC, AI…. What does it all mean? And are you focusing on the right things?

Not actual frogs of course…

Every business, no matter its size has the potential to give back in some way…

Don’t throw a bucket-full of ping pong balls down some stairs and hope that one lands in the small hole at the bottom.

How can you ensure your marketing teams are not just keeping up, but actively driving innovation?

Fractional roles are a relatively new term and many people don't understand how they work in practice…

Social media can often feel like a jungle and you need to have both a content and advertising plan linked to your overall strategy in order to succeed

Or are you looking in the rear-view mirror? Or worse, are you too busy rummaging around in the glove box to look at either?

But not yours, yours is a quality product. Which, nowadays is pretty much a given…

As Seth Godin states in ‘This is Marketing’: “For a long time the most efficient way for a company to promote themselves was ads…

A couple of months ago I asked my three year old what sort of birthday party he’d like. (A lesson learned – never do this!)

I’ll be honest, I hadn’t heard the term ‘fractional’ until I was on a call with someone trying to explain what my offering  was as a freelance consultant....

Strategy… I see this word used a lot and often in the wrong context! Some people seem to enjoy making company strategy really complicated.

Who is responsible for your golden thread?

Employee engagement is often seen as a responsibility of HR, and while they do play a crucial role, it frequently boils down to communication.

I recently delivered a strategy to a client who asked; “Why do you promote yourself as just marketing? You should promote yourself as a business analyst/consultant as this is a plan for the whole business.” …

We are essentially part-time Marketing Directors who integrate into your leadership team, taking complete ownership of your marketing strategy and overseeing your current team and/or agencies