Are you sitting uncomfortably? Then I’ll begin…

Continuing with the same activities pretty much always produces the same results. This can be fine for some companies, however most I come across are looking to grow. Growth could be upselling to existing customers, selling more of the same to new customers/markets,  developing and selling new products or growing awareness of your company or values among your existing market(s).

Often, existing teams are paddling away in the churn of the day-to-day not able to lift their head out of the water to look around and assess if what they are doing is producing the right results. It’s much easier to copy and paste the same activities and just change up the content than start something new. Something new requires time, effort and probably will involve other team members. Something new also means change. Change is uncomfortable, even scary to some but if you are looking for growth then unfortunately, change is what you need.

This then brings another element to your project to consider. Will people be accepting of the change or will you meet resistance? What could that resistance look like and how do you manage it?

I’ve managed change in a number of scenarios including company buy-outs, rebranding, system changes, implementing new processes, rolling out brand values and driving internal teams to work differently. I have experienced first-hand the challenges and yet also the rewards it brings. Change can energise, change can revolutionise and change can lead to exciting times. Yet change, when not managed correctly, can also lead to stress, customer complaints, breakdown in team relationships and confusion.

For a fraction of the cost of a full-time head you can bring this experience into your business. I can take the pressure off existing teams and work with them to analyse the results of their efforts, switching up activities when required. I can manage agencies to ensure they are working to their full potential and giving you a return on the investment you are making in them.

Most importantly, I will ensure this is driven in the best way so that your workforce feel energised to change direction.

Are you ready to change things up in order to grow? Get in touch